B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- share of buyers spending more time on social media research for B2B buyers (2022)
31% of B2B buyers surveyed reported spending more time using social media to research vendors and solutions as a newly added process to their buyer's journey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Report
Primary
Tier B
https://kingfluencers.com/why-you-should-do-b2b-influencer-marketing/ ↗
Source Article
How to successfully implement B2B influencer marketing (part 2)
In Part 1, we examined the reasons digital influence is a powerful tool for B2B brands, including the measurable impact of B2B influencer marketing, how it addresses difficult business challenges, and integrates with your existing marketing initiatives. B2B audiences are highly engaged and working w…
Original Research
Demand Gen Report
· Original study ↗
Methodology
Demand Gen 2022 B2B Buyer Behavior Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 31% share of buyers spending more time on social media research. Source: Demand Gen Report (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-social-media-vendor-research-2022
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-social-media-vendor-research-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of buyers spending more time on social media research for B2B buyers<br><small>Source: Demand Gen Report (2022) · <a href="https://lighthousedata.io/data/b2b-buyers-social-media-vendor-research-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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