B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- vendor shortlist increase for B2B buyers exposed to cited LLM content (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
seosandwitch.com
Primary
Tier A
https://seosandwitch.com/llm-citation-statistics/ ↗
Source Article
150 LLM Citation Statistics For Marketers
Large Language Models (LLMs) such as ChatGPT, Claude, Gemini, and Perplexity are fundamentally changing how people discover, consume, and trust information online.
For marketers, one of the most critical shifts is how citations inside LLM-generated responses influence visibility, credibility, and tr…
Original Research
seosandwitch.com
· Original study ↗
Methodology
Impact of citations on B2B buying behavior
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B buyers exposed to cited LLM content: 29% vendor shortlist increase. Source: seosandwitch.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-shortlist-vendor-llm-citations-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-shortlist-vendor-llm-citations-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- vendor shortlist increase for B2B buyers exposed to cited LLM content<br><small>Source: seosandwitch.com (2023) · <a href="https://lighthousedata.io/data/b2b-buyers-shortlist-vendor-llm-citations-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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