B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- buying process completion before engaging sales rep for B2B buyers (2025)
B2B buyers do not engage with a sales representative until the buying process is 70% complete according to 6sense research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://mercermackay.com/thinking/blog/three-content-programs-essential-for-every-b2b-marketer/ ↗
Source Article
Three content programs essential for every B2B marketer
Three content programs essential for every B2B marketer
The adage “content is king” is still relevant today. Why? People love to consume content. It is an integral part of business-to-business buying behavior.
There’s a generational shift that’s happening in B2B buying. Forrester’s survey found that…
Original Research
6sense
· Original study ↗
Methodology
6sense research, cited by Mercer Mackay blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 70% buying process completion before engaging sales rep. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-sales-rep-70-percent-complete
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-sales-rep-70-percent-complete" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buying process completion before engaging sales rep for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-sales-rep-70-percent-complete" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.