B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- buyers researching product after thought leadership content for global B2B buyers and C-suite leaders (2024)
75% of global B2B buyers and C-suite leaders report that a specific piece of thought leadership content prompted them to research a product or service not previously considered.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman/LinkedIn
Primary
Tier C
https://www.academyofcontinuingeducation.com/blog/b2b-thought-leadership-content ↗
Source Article
B2B Thought Leadership Content
B2B Thought Leadership Content
Jul 29, 2024In today's competitive business landscape, establishing your brand as an industry thought leader has become a crucial differentiator. B2B thought leadership is a strategic approach that involves creating and sharing high-quality, informative content that ad…
Original Research
Edelman/LinkedIn
· Original study ↗
Methodology
Cited statistic in blog article, likely from Edelman-LinkedIn B2B Thought Leadership study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global B2B buyers and C-suite leaders: 75% buyers researching product after thought leadership content. Source: Edelman/LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-research-after-thought-leadership-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-research-after-thought-leadership-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- buyers researching product after thought leadership content for global B2B buyers and C-suite leaders<br><small>Source: Edelman/LinkedIn (2024) · <a href="https://lighthousedata.io/data/b2b-buyers-research-after-thought-leadership-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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