B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- b2b buyers preferring rep free experience for B2B buyers (2025)
In 2025 (the prior year relative to Gartner's 2026 survey), 61% of B2B buyers preferred a rep-free experience for at least part of their purchase journey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.datamagnet.co/post/enriching-inbound-leads-real-time/ ↗
Source Article
How to Enrich Inbound Leads in Real Time (Technical Walkthrough)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved August 7, 2026.
Enriching Inbound Leads in Real Time: A Technical Walkthrough
A demo request lands in your CRM at 2:14 PM. If nobody enriches it, scores it, and routes it …
Original Research
Gartner
· Original study ↗
Methodology
Prior-year comparison from Gartner sales survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 61% b2b buyers preferring rep free experience. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-rep-free-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-rep-free-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- b2b buyers preferring rep free experience for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-rep-free-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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