B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of b2b buyers regretting digital only purchase for B2B buyers (2025)
20% of B2B buyers regret purchases made through a digital experience only.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://helixsalesdevelopment.com/alignment-of-your-sales-strategy-and-the-buyers-journey/ ↗
Source Article
Alignment of Your Sales Strategy, and the Buyer’s Journey
Alignment of Your Sales Strategy, and the Buyer’s Journey
Does your sales strategy help your buyers make a confident, and expanded purchase of your offering?
My core purpose is to elevate the sales profession with our actions, and collaboration. Part of my belief is that my role is not to ask a busi…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research via blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 20% share of b2b buyers regretting digital only purchase. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-regret-digital-only-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-regret-digital-only-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of b2b buyers regretting digital only purchase for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-regret-digital-only-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.