B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- preference for end to end online purchase for B2B buyers (2026)
Nearly 60% of B2B buyers would prefer to complete their entire purchase online without any human interaction at all.
- Study name and exact methodology not specified
- Source states 'nearly 60%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
holbi.co.uk
Primary
Tier C
https://www.holbi.co.uk/blog/b2b-ecommerce-why-its-one-of-the-most-powerful-ways-to-grow-your-busine… ↗
Source Article
B2B eCommerce: Why It's One of the Most Powerful Ways to Grow Your Business in 2026
B2B eCommerce: Why It's One of the Most Powerful Ways to Grow Your Business in 2026
B2B eCommerce: Why It's One of the Most Powerful Ways to Grow Your Business in 2026
A practical guide for UK wholesale, trade, and B2B businesses ready to grow online
If your business sells to other businesses, the w…
Original Research
holbi.co.uk
· Original study ↗
Methodology
Cited as 'a further study' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 60% preference for end to end online purchase. Source: holbi.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-prefer-online-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prefer-online-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- preference for end to end online purchase for B2B buyers<br><small>Source: holbi.co.uk (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-prefer-online-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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