B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68%
68% -- share of b2b buyers preferring independent online product research for B2B software buyers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://beamglobal.co.il/blog/ ↗
Source Article
Blog
Original Research
Forrester
· Original study ↗
Methodology
Cited as Forrester research; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 68% share of b2b buyers preferring independent online product research. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-prefer-independent-online-research-68
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prefer-independent-online-research-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of b2b buyers preferring independent online product research for B2B software buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-prefer-independent-online-research-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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