B
Evidence Grade B
Use with Hedging
Recent
77%
77% — preference for email contact for B2B buyers (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
1
Methodology
50
Freshness
80
Sources (3)
WebFX
Primary
Tier B
https://www.webfx.com/blog/marketing/email-marketing-statistics/ ↗
Also cited by
2026-03-09
sellerscommerce.com
https://www.sellerscommerce.com/blog/b2b-marketing-statistics/
2026-03-13
Original Research
WebFX
· Original study ↗
Segmentation
Industrygeneral
RoleAll marketers
Channelemail
Cite this stat
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Plain Text
B2B buyers: 77% preference for email contact. Source: WebFX (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-buyers-prefer-email-contact-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prefer-email-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> — preference for email contact for B2B buyers<br><small>Source: WebFX (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-prefer-email-contact-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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