B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- purchase likelihood uplift for B2B buyers (2025)
B2B buyers are nearly 50% more likely to purchase when they perceive personal value in the brand.
- The source cites unnamed research and qualifies the figure as 'nearly 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
emotionalmarketo.com
Primary
Tier C
https://emotionalmarketo.com/emotional-marketing-matters/ ↗
Source Article
Why Emotional Marketing Matters in Modern Business
Why Emotional Marketing Matters in Modern Business
Emotional Marketing Matters because it helps brands move beyond logic and connect directly with human emotions. By using emotional triggers, authentic storytelling, and meaningful customer experiences, businesses can build stronger relationships, in…
Original Research
emotionalmarketo.com
· Original study ↗
Methodology
Blog cites unnamed research; 'nearly 50%' is approximate
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 50% purchase likelihood uplift. Source: emotionalmarketo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-personal-value-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-personal-value-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase likelihood uplift for B2B buyers<br><small>Source: emotionalmarketo.com (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-personal-value-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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