B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- buyers never contacted after event rate for B2B webinar buyers (2025)
64% of B2B buyers who attend webinars never receive follow-up contact from the host after the event.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://bizaigpt.com/blog/ai-lead-score-software-for-post-event-webinar-attendee-ranking-for-instant… ↗
Source Article
Rank Webinar Attendees by AI Lead Score: Capture Hot Leads
Original Research
Gartner
· Original study ↗
Methodology
Cited as Gartner's 2025 B2B Buying Study; not verified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B webinar buyers: 64% buyers never contacted after event rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-no-post-event-contact-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-no-post-event-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- buyers never contacted after event rate for B2B webinar buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-no-post-event-contact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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