B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- share of b2b buyers in market at any given moment for B2B buyers (2026)
At any given moment, approximately 5% of business buyers are actively in-market to buy.
- Secondary citation of LinkedIn B2B Institute research
- Exact number may vary according to the author
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn B2B Institute
Primary
Tier C
https://amaphoenix.org/2026/08/05/how-marketers-balance-brand-and-direct-response-in-paid-media/ ↗
Source Article
How Marketers Balance Brand and Direct Response in Paid Media
Original Research
LinkedIn B2B Institute
· Original study ↗
Methodology
Cited via article referencing LinkedIn B2B Institute research; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 5% share of b2b buyers in market at any given moment. Source: LinkedIn B2B Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-in-market-5-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-in-market-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of b2b buyers in market at any given moment for B2B buyers<br><small>Source: LinkedIn B2B Institute (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-in-market-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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