B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

94%

94% -- share of b2b buyers using generative ai in purchase research for B2B business buyers (2026)

Name: Share Of B2B Buyers Using Generative AI In Purchase Research Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · n=18,000 · Forrester

94% of surveyed B2B business buyers used generative AI during their most recent purchase.

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Attribution: Forrester View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

94%

Unit

Percentage

Data Vintage

2026

Entity

B2B business buyers

Sample Size

18,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Primary Tier B

https://alhena.ai/blog/best-ai-visibility-tools-b2b/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

12 Best AI Visibility Tools for B2B Companies in 2026

Original Research

Forrester · Original study ↗

Methodology

Forrester 2026 Buyers' Journey Survey covering nearly 18,000 business buyers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B business buyers: 94% share of b2b buyers using generative ai in purchase research. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-generative-ai-purchase-research-2026

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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-generative-ai-purchase-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of b2b buyers using generative ai in purchase research for B2B business buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-generative-ai-purchase-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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