B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- generative ai research usage rate for B2B buyers (2025)
89% of B2B buyers use generative AI as a primary source of self-guided research during their purchasing journey.
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.digitalmagazine.in/ai/geo-vs-seo-get-content-cited-chatgpt-perplexity-google-ai/ ↗
Source Article
GEO Vs. SEO: How To Get Your Content Cited By ChatGPT, Perplexity, And Google AI Overviews - AI Marketing, SEO & Content Strategy Insights | The Digital Magazine
You ranked #1 on Google. And nobody came.
Not because your content was bad. Not because your SEO was broken. But because the person asking the question never saw your blue link. They got a generated answer at the top of the page, read it, and moved on.
This is the reality of search in 2026, and if y…
Original Research
Forrester
· Original study ↗
Methodology
Forrester study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 89% generative ai research usage rate. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-generative-ai-89
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-generative-ai-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- generative ai research usage rate for B2B buyers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-generative-ai-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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