B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- b2b buyers using generative ai for B2B business buyers (2026)
45% of B2B business buyers used generative AI during a recent purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://digitalstrategyforce.com/journal/how-far-ahead-do-you-have-to-publish-to-get-cited-by-ai/ ↗
Source Article
How Far Ahead Do You Have to Publish to Get Cited by AI? | Digital Strategy Force
How Far Ahead Do You Have to Publish to Get Cited by AI?
The material AI engines cite has a measurable median age, and it ranges from 62.3 days to 492.9 depending on which engine and which category. That figure is not a curiosity about retrieval. It is a publishing deadline, computed backwards from …
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey finding cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business buyers: 45% b2b buyers using generative ai. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-generative-ai-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-generative-ai-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- b2b buyers using generative ai for B2B business buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-generative-ai-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.