B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- genai vendor research adoption rate for B2B buyers (2026-05)
45% of B2B buyers used generative AI to gather information on vendors and products during a recent purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.ryesing.com/post/how-to-generate-leads-for-cybersecurity-saas-a-2026-channel-playbook ↗
Source Article
Cybersecurity SaaS Lead Generation: 2026 Playbook
How to Generate Leads for Cybersecurity SaaS: A 2026 Channel Playbook
Updated: Aug 8
Table of Contents
Start With the Buyer, Not the Threat
Educate-First Content That Actually Converts
Optimize for AI Search Visibility
Build a Multi-Channel Outbound Engine
ABM With Intent Data: Target In-Market Buye…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of B2B buyers on information sources used during recent purchases; cited secondhand in Ryesing 2026 cybersecurity SaaS lead generation playbook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 45% genai vendor research adoption rate. Source: Gartner (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-genai-vendor-research-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-genai-vendor-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- genai vendor research adoption rate for B2B buyers<br><small>Source: Gartner (2026-05) · <a href="https://lighthousedata.io/data/b2b-buyers-genai-vendor-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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