B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- share of buyers viewing at least five vendor content pieces for B2B buyers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://blacktwigllc.com/finding-the-invisible-customer/ ↗
Source Article
Finding the Invisible Customer - Black Twig Marketing + Communications
Most companies know what customers they can depend on for their business.
However, it is crucial for businesses to not become complacent and always look to grow. Agreeing with these actual quotes about prospective customers will result in your business being outdone by your competition:
- “We’re so …
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by Black Twig
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 82% share of buyers viewing at least five vendor content pieces. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-five-vendor-content-pieces
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-five-vendor-content-pieces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of buyers viewing at least five vendor content pieces for B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-five-vendor-content-pieces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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