B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of b2b buyers more likely to engage with thought leaders for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
LinkedIn
Primary
Tier C
http://barongroup.com/using-linkedin-position-strategic-client-partner/ ↗
Source Article
Using LinkedIn to Position Yourself as a Strategic Client Partner
Original Research
LinkedIn
· Original study ↗
Methodology
Research published by LinkedIn, cited secondhand; exact figure reported as 'nearly 90%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 90% share of b2b buyers more likely to engage with thought leaders. Source: LinkedIn (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-engage-thought-leaders-linkedin
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-engage-thought-leaders-linkedin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of b2b buyers more likely to engage with thought leaders for B2B buyers<br><small>Source: LinkedIn (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-engage-thought-leaders-linkedin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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