B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- share of b2b buyers reporting difficulty finding products for B2B buyers (supplier websites) (2021)
According to McKinsey & Company research cited in the article, 34% of B2B buyers citing issues with suppliers' websites reported difficulty finding products.
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Lighthouse Research Team
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Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.ewizcommerce.com/blog/best-b2b-ecommerce-platforms-for-sales-marketing-with-pricing-2021… ↗
Source Article
Best B2B eCommerce platforms for sales & marketing with pricing (2021) - Ewizcommerce
10 MINUTE READ
Deepak Gawas
Originally published July 19, 2021
According to research and insights by McKinsey & Company, 66% of B2B buyers believe self-service is more important than traditional sales interactions, while many cited issues pertaining to suppliers' websites.
Among these, the top ones …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited as McKinsey & Company research on supplier website issues
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B buyers (supplier websites): 34% share of b2b buyers reporting difficulty finding products. Source: McKinsey & Company (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-difficulty-finding-products-2021
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-difficulty-finding-products-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of b2b buyers reporting difficulty finding products for B2B buyers (supplier websites)<br><small>Source: McKinsey & Company (2021) · <a href="https://lighthousedata.io/data/b2b-buyers-difficulty-finding-products-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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