B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of b2b buyers saying online content impacts vendor selection for B2B buyers (2023)
87% of B2B buyers state that online content has a major or moderate impact on vendor selection.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Council
Primary
Tier C
https://meghanmonaghan.com/blogging-for-small-business/ ↗
Source Article
Blogging for Small Business: 7 Reasons It’s Essential in 2024
Is having a blog on your small business website really worth the investment of time and money?
Or, is it an outdated content marketing strategy that has been replaced by social media and video?
News flash: blogging isn’t dead! While social media and video have their strengths, blogging for small bus…
Original Research
CMO Council
· Original study ↗
Methodology
CMO Council report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 87% share of b2b buyers saying online content impacts vendor selection. Source: CMO Council (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-content-impact-vendor-selection
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-content-impact-vendor-selection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of b2b buyers saying online content impacts vendor selection for B2B buyers<br><small>Source: CMO Council (2023) · <a href="https://lighthousedata.io/data/b2b-buyers-content-impact-vendor-selection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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