B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of b2b buyers consuming more than five content pieces for B2B buyers (2023)
About 30% of B2B buyers consume more than 5 pieces of content prior to speaking with a salesperson.
Lighthouse Research Team
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Original research source not named.
Methodology documented
Segmentation
Industrymarketing
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B2B buyers: 30% share of b2b buyers consuming more than five content pieces. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-consume-more-than-five
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-consume-more-than-five" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of b2b buyers consuming more than five content pieces for B2B buyers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/b2b-buyers-consume-more-than-five" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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