B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- ai tool usage for internal business case for global B2B buyers (2026)
47% of B2B buyers use AI tools to build the internal business case before sales conversations occur.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier A
https://arcalea.com/blog/aeo-is-your-first-sales-interaction ↗
Source Article
AEO Is Your First Sales Interaction, and Most Brands are Invisible
Original Research
Forrester
· Original study ↗
Methodology
Forrester State of Business Buying, 2026 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global B2B buyers: 47% ai tool usage for internal business case. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-business-case-ai-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-business-case-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ai tool usage for internal business case for global B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-business-case-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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