B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of buyers avoiding suppliers with irrelevant outreach for B2B buyers (2024)
73% of B2B buyers actively avoid suppliers who send irrelevant outreach according to a 2024 Gartner survey.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
632
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://prospectshive.com/blog/gtm-engineering/ ↗
Source Article
GTM Engineering: Build Revenue Systems That Scale
The traditional playbook for sales growth is collapsing.
Your company can’t hire its way out of the problem anymore. A sales team that doubled in size used to drive doubled revenue. That math broke somewhere around 2023.
Now you’re adding SDRs, paying them 40-50k per year each, and watching cold ema…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 632 B2B buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 73% share of buyers avoiding suppliers with irrelevant outreach. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-avoid-irrelevant-outreach-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-avoid-irrelevant-outreach-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of buyers avoiding suppliers with irrelevant outreach for B2B buyers<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/b2b-buyers-avoid-irrelevant-outreach-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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