B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of business buyers using ai tools in research for B2B business buyers (2025)
94% of business buyers use AI tools in their research process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.atomicagi.com/blog/ai-share-of-voice-5-powerful-ways-to-dominate-your-market ↗
Source Article
AI share of voice: 5 powerful ways to dominate your market
Original Research
Forrester
· Original study ↗
Methodology
Forrester 2025 Buyers' Journey Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business buyers: 94% share of business buyers using ai tools in research. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-ai-research-forrester-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-ai-research-forrester-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of business buyers using ai tools in research for B2B business buyers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-ai-research-forrester-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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