B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- b2b buyers using ai for vendor research for B2B buyers (2026)
47% of B2B buyers use AI for vendor research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
365iwebdesign.co.uk
Primary
Tier C
https://www.365iwebdesign.co.uk/news/2026/01/29/google-gemini-3-ai-overviews-billion-users-website-c… ↗
Source Article
Google Gemini 3 Powers AI Overviews for 1 Billion Users: Adapt Your Website | 365i
Google announced on 27 January 2026 that Gemini 3 is now the default AI model powering AI Overviews globally, reaching over one billion users. In the same update, users can now flow directly from an AI Overview into a full AI Mode conversation, asking follow-up questions without leaving Google. For …
Original Research
365iwebdesign.co.uk
· Original study ↗
Methodology
Unattributed cited research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 47% b2b buyers using ai for vendor research. Source: 365iwebdesign.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-ai-research-47
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-ai-research-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- b2b buyers using ai for vendor research for B2B buyers<br><small>Source: 365iwebdesign.co.uk (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-ai-research-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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