B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

87%

87% -- share of b2b software buyers saying ai chatbots changed research for B2B software buyers (2026)

2026  · n=1,000  · G2

87% of B2B software buyers say AI chatbots are changing how they research software.

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Attribution: G2 View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
B2B software buyers
Sample Size
1,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
G2 Primary Tier B
https://www.amicited.com/da/blog/saas-geo-strategy-ai-search-era/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
SaaS-købernes skift bag AI-søgesynlighedsgabet
Original Research
G2 · Original study ↗

G2 survey of 1,000+ B2B software buyers

Methodology documented
Industrymarketing
Plain Text
B2B software buyers: 87% share of b2b software buyers saying ai chatbots changed research. Source: G2 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-ai-chatbots-research-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-ai-chatbots-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of b2b software buyers saying ai chatbots changed research for B2B software buyers<br><small>Source: G2 (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-ai-chatbots-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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