B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- share of buyers starting vendor research in ai chatbot for B2B software buyers (2025-04)
In April 2025, 29% of B2B software buyers started vendor research inside an AI chatbot rather than a search engine.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
9 Best CRM Enrichment Tools for HubSpot (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
9 Best CRM Enrichment Integrations for HubSpot in 2026
In 2026, at least 23% of a B2B email list decays within a year — down slightly from 28% in 2024, but still enough to quietly wreck your …
Original Research
G2
· Original study ↗
Methodology
Prior-period figure cited from G2 AI Search Insight Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 29% share of buyers starting vendor research in ai chatbot. Source: G2 (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-ai-chatbot-research-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-ai-chatbot-research-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of buyers starting vendor research in ai chatbot for B2B software buyers<br><small>Source: G2 (2025-04) · <a href="https://lighthousedata.io/data/b2b-buyers-ai-chatbot-research-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.