B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- share of b2b buyers using ai assistant in vendor research for B2B buyers (Q3 2025)
67% of B2B buyers use an AI assistant at some point during their vendor research process.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://indexcraft.in/ai-search/aeo-geo-new-website-strategy ↗
Source Article
AEO & GEO for New Websites: The 2026 Strategy Guide
If you launched a website in 2021, the game was: rank on page one, get clicked. In 2026, a big chunk of your audience never clicks at all — they get an AI-generated answer that synthesises three or four sources, shows citations, and calls it done. Google page one still matters, but it is no longer t…
Original Research
Gartner
· Original study ↗
Methodology
Gartner B2B Buying Behaviour Survey; up from 31% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 67% share of b2b buyers using ai assistant in vendor research. Source: Gartner (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-ai-assistant-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-ai-assistant-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of b2b buyers using ai assistant in vendor research for B2B buyers<br><small>Source: Gartner (Q3 2025) · <a href="https://lighthousedata.io/data/b2b-buyers-ai-assistant-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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