B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- buyer journey progress before sales contact for B2B buyers (2026)
Gartner research shows that B2B buyers are over 70% through their evaluation process before contacting sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.leadpipe.com/blog/sdr-playbook-identified-website-visitors/ ↗
Source Article
The SDR Playbook for Working Identified Visitors
Your marketing team just installed a visitor identification tool. Suddenly you have a dashboard full of names, emails, and company data for people who visited your website. Now what?
This is the moment most companies fumble. They dump identified visitors into the same cold outbound sequences they’ve…
Original Research
Gartner
· Original study ↗
Methodology
Cited Gartner research, referenced in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 70% buyer journey progress before sales contact. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-70-percent-through-evaluation-before-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-70-percent-through-evaluation-before-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buyer journey progress before sales contact for B2B buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2b-buyers-70-percent-through-evaluation-before-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.