B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
211 days
211 days -- buyer journey duration for B2B buyer journey (2026)
B2B deals average a 211-day buyer journey duration.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
211 days
Unit
Duration Days
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
allinmotion.com
Primary
Tier C
https://www.allinmotion.com/blog/your-mql-dashboard-is-measuring-the-wrong-funnel ↗
Source Article
Your MQL Dashboard Is Measuring the Wrong Funnel
Original Research
allinmotion.com
· Original study ↗
Methodology
Original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyer journey: 211 days buyer journey duration. Source: allinmotion.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyer-journey-duration-211-days
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<blockquote cite="https://lighthousedata.io/data/b2b-buyer-journey-duration-211-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>211 days</strong> -- buyer journey duration for B2B buyer journey<br><small>Source: allinmotion.com (2026) · <a href="https://lighthousedata.io/data/b2b-buyer-journey-duration-211-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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