B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- order return rate decrease for Business customers vs. retail customers (2025)
Business customers return 50% fewer orders compared to retail customers on Amazon.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier A
https://sell.amazon.com/blog/business-discount-insights ↗
Source Article
Optimize Amazon B2B prices with the Business Discount Insights tool
Setting B2B prices used to mean guesswork. Sellers had to manually research competitors or rely on intuition, making it difficult to find the right balance between competitive pricing and profits.
Today’s successful sellers take the guesswork out of pricing by making data-informed pricing decisions …
Original Research
Amazon
· Original study ↗
Methodology
Based on Amazon internal data from 2025
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
Business customers vs. retail customers: 50% order return rate decrease. Source: Amazon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-business-customers-order-return-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-business-customers-order-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- order return rate decrease for Business customers vs. retail customers<br><small>Source: Amazon (2025) · <a href="https://lighthousedata.io/data/b2b-business-customers-order-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.