B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
67%
67% -- lead increase percentage for B2B marketers that rely on blogs (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.revm.com/blog/why-business-blogging-works-for-marketing ↗
Source Article
Why Business Blogging Works for Marketing | Blog | RevM
If you’ve been here before, then hello old friend, here’s to another one of our great memories together.
Do you want to find out why blogging plays a central part in the inbound marketing methodology? Do you want to learn how blogging benefits business growth? Are you interested in discovering why b…
Original Research
HubSpot
· Original study ↗
Methodology
Explicitly attributed to HubSpot in the article; relative increase vs B2B marketers that do not use blogs. Article itself is undated - vintage inferred as circa 2017-2018 from GDPR references and cited internet-user figures.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers that rely on blogs: 67% lead increase percentage. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-blog-marketers-67-percent-more-leads
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<blockquote cite="https://lighthousedata.io/data/b2b-blog-marketers-67-percent-more-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead increase percentage for B2B marketers that rely on blogs<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/b2b-blog-marketers-67-percent-more-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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