B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- marketers using email marketing channel for B2B and B2C marketers (2023)
32% of B2B and B2C marketers cited email marketing as one of the top marketing channels they would use this year.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.freshfinance.us/how-compliant-finance-content-helps-increase-advisors-aum/ ↗
Source Article
How Compliant Finance Content Helps Increase Advisors’ AUM - freshfinance
When it comes to marketing, it’s a combination of science and technology that must combine to produce results. In the financial service industry, CMOs and marketers are changing how they manage content marketing technology (MarTech). Throughout the past few years, financial marketers and their organ…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study on top marketing channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B and B2C marketers: 32% marketers using email marketing channel. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-b2c-marketers-email-marketing-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-b2c-marketers-email-marketing-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- marketers using email marketing channel for B2B and B2C marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/b2b-b2c-marketers-email-marketing-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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