B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- sales roi uplift for Companies leveraging AI in their sales processes (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.advisr.com/in-the-news/the-next-big-things-for-ai-and-b2b-sales ↗
Source Article
Advisr
Original Research
McKinsey & Company
· Original study ↗
Methodology
Source reports a range of 10-20% ROI uplift; midpoint (15%) recorded per extraction guidance. Attributed to a McKinsey report on AI in sales; the specific report is not named in the article. Secondary citation (vendor blog citing named research firm).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies leveraging AI in their sales processes: 10% sales roi uplift. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ai-sales-roi-uplift
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<blockquote cite="https://lighthousedata.io/data/b2b-ai-sales-roi-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales roi uplift for Companies leveraging AI in their sales processes<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/b2b-ai-sales-roi-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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