B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- ai marketing analytics adoption rate for B2B companies (2023)
44% of B2B companies leverage AI for marketing analytics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.trymaas.com/blog/managing-ai-in-marketing/ ↗
Source Article
How Are CMOs Managing AI in Marketing? | Digital Marketing Blog | MaaS
Around 61% of marketers have recently welcomed Artificial Intelligence (AI) into their toolkit. This shift is reshaping the strategies of Chief Marketing Officers (CMOs), sparking a new era in how they approach and revolutionize marketing endeavors.
In this blog, we explore AI integration within mar…
Original Research
Forrester
· Original study ↗
Methodology
Forrester's 2023 B2B Brand And Communications Survey, as cited by MaaS (trymaas.com) blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 44% ai marketing analytics adoption rate. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ai-marketing-analytics-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-ai-marketing-analytics-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- ai marketing analytics adoption rate for B2B companies<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/b2b-ai-marketing-analytics-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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