B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of marketers planning ai automation experiments for B2B marketers (2023)
42% of surveyed B2B marketers plan to experiment with AI and automation techniques in 2023.
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Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sagefrog Marketing Group
Primary
Tier A
https://sagefrogdevnew.wpengine.com/blog/b2b-marketing-trends-top-5-takeaways-from-our-2023-marketin… ↗
Source Article
B2B Marketing Trends: Top 5 Takeaways from Our 2023 Marketing Mix Report
Thanks to the contributions from B2B marketing professionals for our annual B2B Marketing Mix Survey, we researched and revealed the top marketing trends and tactics to utilize in the upcoming year. Our top takeaways from the report are below, and the full 2023 B2B Marketing Mix Report is available …
Original Research
Sagefrog Marketing Group
· Original study ↗
Methodology
Sagefrog B2B Marketing Mix Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 42% share of marketers planning ai automation experiments. Source: Sagefrog Marketing Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ai-automation-experiment-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-ai-automation-experiment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of marketers planning ai automation experiments for B2B marketers<br><small>Source: Sagefrog Marketing Group (2023) · <a href="https://lighthousedata.io/data/b2b-ai-automation-experiment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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