B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- gen ai pilot program share for B2B agencies (2025)
23% of B2B agencies are conducting active generative AI pilot programs across multiple use cases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://serpsculpt.com/how-many-b2b-companies-are-using-ai-to-drive-growth/ ↗
Source Article
How Many B2B Companies Are Using AI to Drive Growth (2025)
The integration of artificial intelligence in B2B operations has reached an inflection point.
Current data reveals that 67% of B2B e-commerce firms have deployed AI and machine learning technologies to accelerate business growth, while 78% of all B2B companies utilize AI across at least one business…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Active gen AI pilot programs across multiple use cases, from McKinsey pulse survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B agencies: 23% gen ai pilot program share. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-agencies-gen-ai-pilot-programs-23
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<blockquote cite="https://lighthousedata.io/data/b2b-agencies-gen-ai-pilot-programs-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- gen ai pilot program share for B2B agencies<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/b2b-agencies-gen-ai-pilot-programs-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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