B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8.8%
8.8% -- conversion prediction auc improvement for B2B ad targeting methods (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (3)
Yahoo Research
Primary
Tier A
https://www.yahooinc.com/research/publications/learning-from-multi-user-activity-trails-for-b2b-ad-t… ↗
Source Article
Learning from Multi-User Activity Trails for B2B Ad Targeting | Yahoo Research
Learning from Multi-User Activity Trails for B2B Ad Targeting
Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased, and the organizational structure, the process may involve …
Also cited by
frontiersin.org
https://www.frontiersin.org/
2026-08-22
towardsdatascience.com
https://towardsdatascience.com/
2026-08-22
Original Research
Yahoo Research
· Original study ↗
Methodology
Experiments using data from Yahoo Gemini
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B ad targeting methods: 8.8% conversion prediction auc improvement. Source: Yahoo Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ad-targeting-conversion-prediction-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-ad-targeting-conversion-prediction-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.8%</strong> -- conversion prediction auc improvement for B2B ad targeting methods<br><small>Source: Yahoo Research (2026) · <a href="https://lighthousedata.io/data/b2b-ad-targeting-conversion-prediction-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.