B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share actively building brand capability for B2B tech companies (2025)
50% of B2B tech companies/marketing leaders are actively building toward the capability to compete on brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Block Club
Primary
Tier A
https://blockclub.co/blog/4-insights-smart-b2b-marketers-are-using-to-get-ahead/ ↗
Source Article
4 Insights Smart B2B Marketers Are Using to Get Ahead | Block Club
4 Insights Smart B2B Marketers Are Using to Get Ahead
Block Club's new research surveying 60 CMOs and VPs at leading B2B tech companies reveals four patterns that separate companies building lasting advantage from those stuck in the feature race. These insights come from the marketers actually navig…
Original Research
Block Club
· Original study ↗
Methodology
Survey of 60 CMOs and VPs at leading B2B tech companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B tech companies: 50% share actively building brand capability. Source: Block Club (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-actively-building-brand-capability-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-actively-building-brand-capability-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share actively building brand capability for B2B tech companies<br><small>Source: Block Club (2025) · <a href="https://lighthousedata.io/data/b2b-actively-building-brand-capability-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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