B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9%
9% -- new contract uplift rate for AXA France (2026)
AXA France achieved a 9% uplift in new contracts that held steady for 6 months post-campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech.org
Primary
Tier B
https://revbots.ai/signal/cannes-2026-proves-product-led-marketing-beats-interruptive-ads ↗
Source Article
Cannes 2026 proves product-led marketing beats interruptive ads - RevBots.ai
Cannes 2026 proves product-led marketing beats interruptive ads
MarTech.org
AI SprinklerAS Martech_landscape
The Gist
- AXA France added 3 words to home insurance policies, driving 321% traffic spike
- 9% uplift in new contracts held steady for 6 months post-campaign
- Brand consideration jumped fro…
Original Research
MarTech.org
· Original study ↗
Methodology
Campaign case study reported via MarTech.org / Cannes Lions 2026 coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AXA France: 9% new contract uplift rate. Source: MarTech.org (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/axa-france-contract-uplift-9
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<blockquote cite="https://lighthousedata.io/data/axa-france-contract-uplift-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- new contract uplift rate for AXA France<br><small>Source: MarTech.org (2026) · <a href="https://lighthousedata.io/data/axa-france-contract-uplift-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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