B Evidence Grade B Graded under review Safe to Cite Current

12.6%

12.6% -- cookie set increase percentage for Affiliate tracking cookies set via server-side implementation vs client-side (Awin tracking calls) (2026)

Name: Cookie Set Increase Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · n=150,000 · Awin

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Attribution: Awin View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

12.6%

Unit

Percentage

Data Vintage

2026

Entity

Affiliate tracking cookies set via server-side implementation vs client-side (Awin tracking calls)

Sample Size

150,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Awin Primary Tier B

https://stape.io/solutions/affiliate-conversion ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Set up Affiliate conversion tracking server-side using server Google Tag Manager

Original Research

Awin · Original study ↗

Methodology

Awin research analyzed 150,000 tracking calls comparing server-side vs client-side implementations; value written as '12,6%' (European decimal notation = 12.6%).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Affiliate tracking cookies set via server-side implementation vs client-side (Awin tracking calls): 12.6% cookie set increase percentage. Source: Awin (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/awin-server-side-cookie-set-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/awin-server-side-cookie-set-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- cookie set increase percentage for Affiliate tracking cookies set via server-side implementation vs client-side (Awin tracking calls)<br><small>Source: Awin (2026) · <a href="https://lighthousedata.io/data/awin-server-side-cookie-set-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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