B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- sales decline rate for Away (2020)
Sales at Away dropped by 90% during the worst of the COVID-19 pandemic in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
formomentum.com
Primary
Tier C
https://formomentum.com/top-3-ways-engaging-employees-in-cause-partnerships-benefits-companies-and-n… ↗
Source Article
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Original Research
formomentum.com
· Original study ↗
Methodology
Single-company anecdote cited as case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Away: 90% sales decline rate. Source: formomentum.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/away-sales-drop-2020
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<blockquote cite="https://lighthousedata.io/data/away-sales-drop-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sales decline rate for Away<br><small>Source: formomentum.com (2020) · <a href="https://lighthousedata.io/data/away-sales-drop-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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