B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- avod adoption intent for US adults 35-44 (2020)
48% of adults aged 35-44 consider the free viewing streaming option a smart viewing investment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://digitalmedianet.com/free-streaming-is-different-better-cheaper-than-people-think/ ↗
Source Article
Free Streaming is Different, Better, Cheaper than People Think
Free Streaming is Different, Better, Cheaper than People Think
Content Insider #692 – Enough Time
By Andy Marken – [email protected]
“I don’t get it. This wasn’t supposed to happen.” – Nolan, “Hours,” The Safran Company, 2013
Ya know, the SIP house arrest thing got real old, real fast.
As with most…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults 35-44: 48% avod adoption intent. Source: YouGov (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avod-consideration-35-44
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avod-consideration-35-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- avod adoption intent for US adults 35-44<br><small>Source: YouGov (2020) · <a href="https://lighthousedata.io/data/avod-consideration-35-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.