B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- avod adoption intent for US adults 18-24 (2020)
44% of 18-24-year-olds consider the free viewing streaming option a smart viewing investment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://digitalmedianet.com/free-streaming-is-different-better-cheaper-than-people-think/ ↗
Source Article
Free Streaming is Different, Better, Cheaper than People Think
Free Streaming is Different, Better, Cheaper than People Think
Content Insider #692 – Enough Time
By Andy Marken – [email protected]
“I don’t get it. This wasn’t supposed to happen.” – Nolan, “Hours,” The Safran Company, 2013
Ya know, the SIP house arrest thing got real old, real fast.
As with most…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults 18-24: 44% avod adoption intent. Source: YouGov (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avod-consideration-18-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avod-consideration-18-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- avod adoption intent for US adults 18-24<br><small>Source: YouGov (2020) · <a href="https://lighthousedata.io/data/avod-consideration-18-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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