B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
2%
2% -- email subscriber conversion rate for ecommerce stores (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigCommerce
Primary
Tier C
https://www.panoramata.co/benchmark-marketing/5-advanced-email-marketing-strategies-for-ecommerce-do… ↗
Source Article
9 Advanced Email Marketing Techniques You Need to Try [2026] | Marketing
Did you know that there are there are 4.48 billion email users worldwide as of 2024?
That’s how vast the potential scope of email marketing is. Businesses know this, which is why 81 percent of companies use email marketing.
However, email marketing isn’t a set-it-and-forget-it tool. It requires cont…
Original Research
BigCommerce
· Original study ↗
Methodology
According to BigCommerce
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
ecommerce stores: 2% email subscriber conversion rate. Source: BigCommerce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_email_subscriber_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/avg_email_subscriber_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email subscriber conversion rate for ecommerce stores<br><small>Source: BigCommerce (2024) · <a href="https://lighthousedata.io/data/avg_email_subscriber_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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