B
Evidence Grade B
Safe to Cite
Current
11.55%
11.55% -- ad spend roas for Amazon Ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
86
Sources (2)
Autron
Primary
Tier A
https://www.mbadv.agency/amazon-ads/amazon-ads-acos-roas-and-metrics ↗
Source Article
Amazon Ads Metrics: ACOS, ROAS & TACOS (2026)
Amazon Ads Metrics: ACOS, ROAS & TACOS (2026)
Cross-category median ACOS — Amazon Sponsored Products (Autron, 2026)
32.48%
Healthy or not depends on your margin — not the average.
$1.18
Avg CPC (Ad Badger 2026)
0.59%
Avg CTR (Autron 2026)
11.55%
Avg CVR (Autron 2026)
Source: Autron, "Amazon PPC Benc…
Also cited by
2026-08-19
Original Research
Autron
· Original study ↗
Methodology
Average CVR from Autron, 2026.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Amazon Ads: 11.55% ad spend roas. Source: Autron (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_cvr-autron-2026
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<blockquote cite="https://lighthousedata.io/data/avg_cvr-autron-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.55%</strong> -- ad spend roas for Amazon Ads<br><small>Source: Autron (2026) · <a href="https://lighthousedata.io/data/avg_cvr-autron-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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