B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8
8 -- average touches before meaningful prospect connection for B2B sales prospects (2026)
It takes an average of 8 touches before achieving a meaningful connection with a prospect.
- Based on Altus Alliance's consulting experience rather than formal survey research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Altus Alliance
Primary
Tier B
https://altusalliance.com/blog/lagging-vs-leading-sales ↗
Source Article
Lagging vs. Leading Indicators of Sales Success
Original Research
Altus Alliance
· Original study ↗
Methodology
Based on Altus Alliance's consulting experience; no formal methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales prospects: 8 average touches before meaningful prospect connection. Source: Altus Alliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-touches-before-prospect-connection
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<blockquote cite="https://lighthousedata.io/data/avg-touches-before-prospect-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- average touches before meaningful prospect connection for B2B sales prospects<br><small>Source: Altus Alliance (2026) · <a href="https://lighthousedata.io/data/avg-touches-before-prospect-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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