B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$135
$135 -- average donation amount for Text-to-Donate campaigns (2020)
Rally Corp reported an average gift size of over $135 per text donation during Giving Tuesday 2020.
- Reported as 'over an average gift size of $135'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$135
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rally Corp
Primary
Tier B
https://www.rallycorp.com/blog/7-fundraising-ideas-for-giving-tuesday ↗
Source Article
7 Fundraising Ideas for Giving Tuesday 2021
7 Fundraising Ideas for Giving Tuesday 2021
GivingTuesday is just around the corner as we get closer to the holiday season. Can you believe it is already that time of year?
As we shared in our Look Back at GivingTuesday 2020 post, it was a phenomenal day of giving and generosity movement that has su…
Original Research
Rally Corp
· Original study ↗
Methodology
Vendor-reported observation from Rally Corp during GivingTuesday 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Text-to-Donate campaigns: $135 average donation amount. Source: Rally Corp (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-text-donation-135
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<blockquote cite="https://lighthousedata.io/data/avg-text-donation-135" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$135</strong> -- average donation amount for Text-to-Donate campaigns<br><small>Source: Rally Corp (2020) · <a href="https://lighthousedata.io/data/avg-text-donation-135" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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