B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$59
$59 -- average gift size for New online donors (digital-first nonprofits) (2023)
In 2023, the average gift size for a new online donor among digital-first nonprofit organizations was $59.07.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$59
Unit
Currency Usd
Data Vintage
2023
Entity
Sample Size
27
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
https://benchmarks.nextafter.com/ ↗
Source Article
Digital
Original Research
NextAfter
· Original study ↗
Methodology
53% higher than average first gift of new offline donors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New online donors (digital-first nonprofits): $59 average gift size. Source: NextAfter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-first-gift-new-online-donor-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-first-gift-new-online-donor-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$59</strong> -- average gift size for New online donors (digital-first nonprofits)<br><small>Source: NextAfter (2023) · <a href="https://lighthousedata.io/data/avg-first-gift-new-online-donor-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.