B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$45
$45 -- average email donation for nonprofit email giving (2024)
The average email donation benchmark is $45.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$45
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rallycorp.com
Primary
Tier C
https://www.rallycorp.com/blog/600-average-donation-through-text-to-give-how-relationships ↗
Source Article
$600+ Average Donation Through Text to Give: How? Relationships
$600+ Average Donation Through Text to Give: How? Relationships
Last year the average donation amount via text messaging on the Rally platform was over $600. Whoa. That’s huge. It underscores the value of text-to-give donations. Make sure your fundraising strategy includes high-dollar donors.
Averag…
Original Research
rallycorp.com
· Original study ↗
Methodology
Cited by Rally Corp as general giving trend benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit email giving: $45 average email donation. Source: rallycorp.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-email-donation-45
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<blockquote cite="https://lighthousedata.io/data/avg-email-donation-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$45</strong> -- average email donation for nonprofit email giving<br><small>Source: rallycorp.com (2024) · <a href="https://lighthousedata.io/data/avg-email-donation-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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